Roles and responsibilities
As a Copywriter, you could be employed by advertising agencies, radio and television stations, advertising departments of retail, wholesale and manufacturing firms, and some government departments. You may also choose to be self-employed as a freelance copywriter. Competition for entry positions is often strong.
- study products or services to decide the main selling features
- assist art directors with ideas for advertising and promotion, often thinking up names for products and the slogans that appear on the packaging and other promotional material
- plan and write promotional material in such a way as to appeal to the people most likely to buy the product, and submit copy for approval
- write advertisements for newspapers, magazines, radio, television, cinema screens, billboards, catalogues and displays in shops
- write brochures, annual reports, documents, speeches and other sales and promotional material
- discuss theme, style and length of copy with advertisers or management, to determine the most suitable approach.
Relevant postgraduate courses include: