Market Research Analyst

Collect and analyse data and information to improve marketing and anticipate product demand.

Market Research Analyst

Market Research Analyst

Roles and responsibilities

Market researchers:

  • design questionnaires and select sample groups to survey
  • collect facts from sources such as company records showing the total volume of sales, or from government statistics and information such as population census data
  • arrange and analyse collected information
  • interpret and predict current and future consumer trends, such as changes in tastes and lifestyles
  • write reports on the results of research activities
  • discuss information needs with clients
  • identify specific consumer markets for clients
As a market researcher you could work for organisations that make and market products such as cars, magazines, food, clothing, appliances and other consumer products. You could also work in radio and television networks.
In recent years, government bodies have also made increasing use of market research services. There are also market research firms that offer their services on a consulting basis. Market research graduates sometimes take up market research interviewing jobs in order to break into this field.

Source: myFuture

Market researchers:

  • design questionnaires and select sample groups to survey
  • collect facts from sources such as company records showing the total volume of sales, or from government statistics and information such as population census data
  • arrange and analyse collected information
  • interpret and predict current and future consumer trends, such as changes in tastes and lifestyles
  • write reports on the results of research activities
  • discuss information needs with clients
  • identify specific consumer markets for clients
As a market researcher you could work for organisations that make and market products such as cars, magazines, food, clothing, appliances and other consumer products. You could also work in radio and television networks.
In recent years, government bodies have also made increasing use of market research services. There are also market research firms that offer their services on a consulting basis. Market research graduates sometimes take up market research interviewing jobs in order to break into this field.

Source: myFuture

Undergraduate Courses To Become

Market Research Analyst

Recommended major/s to pursue this career
Relevant majors include:
Postgraduate Courses To Become

Market Research Analyst

Course work courses to pursue this career
Postgraduate study is not necessarily required for this occupation, but may be helpful for career advancement.

Relevant postgraduate courses include: