Public Relations Professional

Develop, refine and coordinate an organisation's presentation methods to clients, the public and stakeholders and oversee the internal information flow.

Public Relations Professional

Public Relations Professional

Roles and responsibilities

Public relations professionals:

  • develop and implement communication strategies
  • advise management on communication issues and strategies
  • plan public relations programs
  • present arguments on behalf of an organisation to government, other organisations and special interest groups
  • respond to enquiries from the public, media and other organisations
  • arrange interviews with journalists, prepare and distribute news releases and make statements to the media
  • write, edit and arrange production of newsletters, in-house magazines, pamphlets and brochures
  • assist in preparing organisational documents such as annual reports, corporate profiles and submissions
  • write speeches, prepare visual aids and make public presentations
  • oversee production of visual (film or video), audio and electronic material, including managing websites
  • organise special events such as open days, visits, exhibitions and functions
  • conduct internal communication courses, workshops and media training
  • develop risk assessments and implement crisis and issues planning to ensure an organisation's reputation is maintained
  • plan, develop and manage brand identity
  • organise and manage events, exhibitions, conferences, including product launches
  • procure sponsorship

If you are seeking a role as a public relations professional, there are opportunities in many organisations. These include large industrial or commercial firms, government organisations, tertiary institutions, industry associations, retailers, financial institutions and charitable organisations.

Source: Australian Bureau of Statistics

Public relations professionals:

  • develop and implement communication strategies
  • advise management on communication issues and strategies
  • plan public relations programs
  • present arguments on behalf of an organisation to government, other organisations and special interest groups
  • respond to enquiries from the public, media and other organisations
  • arrange interviews with journalists, prepare and distribute news releases and make statements to the media
  • write, edit and arrange production of newsletters, in-house magazines, pamphlets and brochures
  • assist in preparing organisational documents such as annual reports, corporate profiles and submissions
  • write speeches, prepare visual aids and make public presentations
  • oversee production of visual (film or video), audio and electronic material, including managing websites
  • organise special events such as open days, visits, exhibitions and functions
  • conduct internal communication courses, workshops and media training
  • develop risk assessments and implement crisis and issues planning to ensure an organisation's reputation is maintained
  • plan, develop and manage brand identity
  • organise and manage events, exhibitions, conferences, including product launches
  • procure sponsorship

If you are seeking a role as a public relations professional, there are opportunities in many organisations. These include large industrial or commercial firms, government organisations, tertiary institutions, industry associations, retailers, financial institutions and charitable organisations.

Source: Australian Bureau of Statistics

Undergraduate Courses To Become

Public Relations Professional

Postgraduate Courses To Become

Public Relations Professional

Course work courses to pursue this career
Postgraduate study is not required for this occupation, but may be helpful for career advancement.

Relevant postgraduate courses include: