Undergraduate

Marketing

Come behind the advertising jingles to investigate the real world of marketing. This major covers product and services marketing, branding, not-for-profit and social marketing, digital marketing, ethical consumer practices and all the latest innovations in the field.
8
AP Exams

Contact us

Address

Student Central

The University of Western Australia(M355) 35 Stirling Highway Perth Western Australia 6009

Telephone

(+61 8) 6488 3939

International

1800 653 050

Hours

8.30am – 5pm AWST, Monday – Friday

Frequently asked questions

Careers and further study

This major opens up a world of future study pathways and career opportunities.

Career Pathways

A Marketing major leads to careers in areas such as marketing management, advertising, sales management, distribution control, product development and branding, new venture creation and marketing research or consulting. You can find employment in all industry sectors including not-for-profit, private and public organisations.
A Marketing major leads to careers in areas such as marketing management, advertising, sales management, distribution control, product development and branding, new venture creation and marketing research or consulting. You can find employment in all industry sectors including not-for-profit, private and public organisations.
This course could lead to these

Career Opportunities

Alt content Advertising Professional Alt content Advertising and Public Relations Manager Alt content Arts Professional Alt content Copywriter
This course could lead to these

Further Study

Students can pursue further studies at honours level or undertake a specialist master's degree such as the Master of Marketing. They can also choose to complete a generalist master's degree such as the Master of Commerce or (after appropriate work experience) the Master of Business Administration.
Students can pursue further studies at honours level or undertake a specialist master's degree such as the Master of Marketing. They can also choose to complete a generalist master's degree such as the Master of Commerce or (after appropriate work experience) the Master of Business Administration.

Fees and scholarships

Learn more about the fees that apply to you for this major. For fee type definitions and further assistance, see the Fee Calculator Help page. You can also search our database for scholarships that are relevant to you or your desired course.

Domestic Fees

Undergraduate – Commonwealth supported students

Course Credit Points
144
Annual Credit Points
48
Average Annual Fee - 2018
$9,678.00
Typical Fee Range - 2018
$8,472.00 - $10,596.00

Scholarships

Scholarships are available to students from a diverse range of backgrounds, including academic achievement, financial need, educational disadvantage, leadership and community service, artistic or sporting achievements, and being from a rural or remote area.

Cost of living

There are a few things to consider before applying to study at university. One could be your cost of living. This can depend on factors such as lifestyle, accommodation, tuition fees, medical insurance, textbooks and more. For an indication of expenses and average costs, see our Cost of living page.
International Fees

Undergraduate – onshore students

Course Credit Points
144
Annual Credit Points
48
Annual Fee - 2016
$34,000.00
Total Course Fee - 2016
$102,000.00
Annual Fee - 2017
$36,000.00
Total Course Fee - 2017
$108,000.00
Annual Fee - 2018
$37,300.00
Total Course Fee - 2018
$111,900.00

Scholarships

Scholarships are available to students from a diverse range of backgrounds, including academic achievement, financial need, educational disadvantage, leadership and community service, artistic or sporting achievements, and being from a rural or remote area.

Cost of living

There are a few things to consider before applying to study at university. One could be your cost of living. This can depend on factors such as lifestyle, accommodation, tuition fees, medical insurance, textbooks and more. For an indication of expenses and average costs, see our Cost of living page.

Admission requirements

The University of Western Australia welcomes applications from international and domestic school-leavers, mature-age applicants and those with previous tertiary study. If you’re interested in studying this major, find out the admission details below.

Minimum entry requirements

Below you’ll find a list of admission equivalencies for UWA bachelor’s degrees with a required Australian Tertiary Admissions Rank (ATAR) of 80.00.

Admission requirements

To be eligible for school-leaver entry to UWA you are required to achieve the Western Australian Certificate of Education and obtain the minimum ATAR to gain a place in your chosen degree.

Mathematics requirement

This major requires a certain level of Mathematics. If you do not meet this level, you may be able to take additional Mathematics units in your first year to satisfy this requirement.

WACE prerequisite: Mathematics Applications ATAR

The Mathematics prerequisite may not apply if you take the major in a degree other than the Bachelor of Commerce.

English competency

English is the language of instruction and assessment at UWA and you will need to meet the English language requirements of the University to be eligible for a place.

How to apply

Ready to apply for this major? Follow the steps and you’ll be on your way to joining us at UWA.

Course details

Do you want to know why customers choose certain products and brands and what influences these decisions? Studying Marketing provides you with the understanding and skills needed to align customer needs to an organisation's output of goods, services or information.

About The Course

This major includes study in areas such as consumer behaviour, promotion, advertising, market research, project and channel management and strategic marketing. Practical projects may include developing marketing plans, implementing advertising campaigns, or conducting and interpreting interviews with customers.
Marketing

Quick Details

Status
  • Available 2018
Locations
  • Perth
  • Albany (selected Level 1 units)
Attendance
  • Full-time
  • Part-time
Delivery
  • On-campus
Starting dates
  • Semester 1, Semester 2
Weekly contact time
  • 12-15 contact hours, plus at least twice as much of your own study time
Level of study
  • Undergraduate
Course Code
  • MJD-MRKTG
Full time/part time duration
  • 3 years (BCom); 4 years (BPhil [Hons])
Marketing
Status
  • Available 2018
Locations
  • Perth
  • Albany (selected Level 1 units)
Attendance
  • Full-time
  • Part-time
Delivery
  • On-campus
Starting dates
  • Semester 1, Semester 2
Weekly contact time
  • 12-15 contact hours, plus at least twice as much of your own study time
Level of study
  • Undergraduate
Course Code
  • MJD-MRKTG
Full time/part time duration
  • 3 years (BCom); 4 years (BPhil [Hons])
TISC Codes
  • UWCOM
Honours Available
  • Yes
Degrees course is available in
  • Bachelor of Philosophy (Honours)
  • Bachelor of Commerce
Faculty
  • Faculty of Arts, Business, Law and Education - Business

Jessica Baldock

Jessica Baldock

Milan Vaswani

Milan Vaswani

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Course Structure

Our undergraduate degrees offer you a broad range of options allowing you to combine subjects in a way that matches your career goals and personal interests.

Popular combinations

Bachelor of Commerce students completing a second major in Engineering Science must complete CITS2401 Computer Analysis and Visualisation as the Level 2 option to meet the requirements of the major.

Facilities & equipment

UWA Business School
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Offered as a major within these undergraduate degrees

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