Advertising and Public Relations Manager

Manage direct advertising, public relations, sales and marketing activities within an organisation.

Advertising and Public Relations Manager

Advertising and Public Relations Manager

Roles and responsibilities

As an Advertising and Public Relations Manager your tasks will include:

  • formulating and implementing policies and plans for advertising, public relations, sales and marketing in consultation with other managers
  • directing the development of initiatives for new products, marketing and advertising campaigns
  • organising and controlling sales activities by setting product mix, geographical sales areas and customer service standards
  • directing merchandising methods and distribution policy by coordinating the work of salespersons, and organising agents and distributors
  • directing sales methods and arrangements by setting prices and credit arrangements

Source: Australian Bureau of Statistics

As an Advertising and Public Relations Manager your tasks will include:

  • formulating and implementing policies and plans for advertising, public relations, sales and marketing in consultation with other managers
  • directing the development of initiatives for new products, marketing and advertising campaigns
  • organising and controlling sales activities by setting product mix, geographical sales areas and customer service standards
  • directing merchandising methods and distribution policy by coordinating the work of salespersons, and organising agents and distributors
  • directing sales methods and arrangements by setting prices and credit arrangements

Source: Australian Bureau of Statistics

Undergraduate Courses To Become

Advertising and Public Relations Manager

Postgraduate Courses To Become

Advertising and Public Relations Manager

Postgraduate study is not necessarily required for this occupation, but may be helpful for career advancement.

Relevant postgraduate courses include: